FONOLA MALL

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The Internet has revolutionized the way we shop. Because of the numerous advantages and benefits, more and more people these days prefer buying things online over the conventional method of going into stores.

Fonola Mall is an E-Commerce shopping platform that was developed by Phonola Multimedia to bring various companies together to showcase their products and services directly to customers who visit the platform. It is intended to give its visitors a feel of a physical shopping mall experience.

 

Dubbed Ghana’s first Online Shopping mall, it is the most exclusive shopping mall and entertainment center online in Ghana that brings all your best shops, entertainment centers and lifestyle needs under one roof.

 

Visitors can browse through some carefully selected categories that cut across their everyday lives. The categories are:

 

• Shopping – Shopping cuts across everything one would like to buy from a shopping mall.  This includes, clothing, electronics, furniture, sports equipment, etc.

 

• Food Court – Dinning brings together all the fine restaurants in one place. Visitors can reserve their tables before their next visit or order their food online.

 

• Accommodation – We have a variety of options to give our customers who are looking for a place to live or do business. We have hotels, apartments, houses and estates.

 

• Fashion – This page features a variety of boutiques, perfumery and jewelry shops. This is a must visit page for our customers who want to know what’s trending in the fashion world.

 

• Wedding – This is an ideal page for anybody planning a wedding. We have lots of bridal shops to choose from. We also have professionals including Photographers, Makeup artists, Beauticians, etc. with whom our visitors can book prior to their big day.

 

• Travel & Events– This page provides our visitors with exclusive tour packages, air tickets and travel tips. It also talks about the top upcoming events in the country, we give more information about them and give visitors the option to either buy tickets or make a reservation depending on the event.

 

• Automobile – Looking for a Car or its Parts to buy? This page offers a variety of options for the automobile industry. Visitors of this page can find a different Car Showrooms, Service Centers, amongst other useful information. Every car owner will benefit from this page

 

• Ghana’s Pride – This is an exclusive made in Ghana page. At this page you can find a variety of Ghanaian products including food stuffs, clothing, history, music, artifacts etc.

 

BENEFITS OF AN ONLINE SHOPPING MALL

 

1. Convenience. The convenience is the biggest perk. Where else can you comfortably shop at midnight while in your pajamas? There are no queues to wait in or shop assistants to influence you with your purchases, and you can do your shopping in minutes. Our Online Mall gives our visitors the opportunity to shop 24/7, and also reward them with a ‘no pollution’ shopping experience. There is no better place to buy informational products like e-books, which are available to you instantly, as soon as the payment goes through.

2. Better prices. Cheap deals and better prices are available online because, products come to you direct from the manufacturer or seller without a middleman being involved. Fonola Mall offers discount coupons and rebates as well.

3. More variety. The choices our online mall bring are amazing. One can get several brands and products from different sellers all in one place. You can get in on the latest international trends without spending money on airfare. You can shop from retailers in other parts of the city, all without being limited by geography. A far greater selection of colors and sizes that you will find locally are at your disposal. Apart from that, the stock is unlimited.

4. You can send gifts more easily. Sending gifts to relatives and friends is easy, no matter where they are. Now, there is no need to make distance an excuse for not sending a gift on occasions like birthdays, weddings, anniversaries, Valentine's Day, Mother's Day, Father's Day, and so forth.

5. Fewer expenses. Many times, when we opt for conventional shopping, we tend to spend a lot more than planned. There are other outside expenses on things like eating out, transportation, and let's not forget impulse buys!

6. Price comparisons. Comparing and researching products and their prices is so much easier online. Also, we have the ability to share information and reviews with other shoppers who have firsthand experience with a product or retailer.

7. No crowds. If you are like me; you hate crowds when you're shopping, especially during festivals or special events because they can give such bad headaches, it also tends to be more chaotic when there are more crowds out and this sometimes makes us feel rushed or hurried, grumpy and smelly people also annoy us when we are out shopping, plus, parking becomes a huge issue, all of these problems can be avoided when you shop online.

8. Discounts and Coupons. The marketplace on our platform makes it much easier for customers to gain massive discounts and promotional coupons all with the aim of motivating them to come and shop again.

9. Discreet purchases are easier. Some things are better done in the privacy of your home. Online shops are best for discreet purchases for things like adult toys, sexy lingerie and so on. This will enable our visitors to purchase undergarments and lingerie without embarrassment or any paranoia that there are several people watching you.

 

 

THE PLAN

The Ghanaian community has embraced the idea of shopping malls but unfortunately we have just a few around to cater for our numbers.

It is with this reason that we decided to take advantage of the era of technology to expand the mall experience by rather taking the malls directly to the homes and offices of every Ghanaian.

 

We have a cluster of shops cutting across all our categories where visitors of our online mall can shop from directly and arrange a delivery option.

 

We also have a general market place where customers can search for exactly what they want and our in-built crawlers will search through all the shops onboard to bring out those who meet the search criteria. Then the customer can pick what he/she wants out of the lot.

 

 

ADVERTISING

We hope to make “Fonola Mall” a household name by December 2018. We have various strategic campaigns in place which we will deploy progressively and includes:

Newspaper Adverts, Radio and TV Jingles, Billboards, Flyers, Car Stickers and Social Media | SEO | Google Adwords

 

BEING A PARTNER

To get onboard, Shop owners will have to register for a virtual space on the Fonola Online Mall website and can list their products under their own specific store or brand name.

This will create a tangible effect and will deliver physical shopping experience to visitors like they are visiting any shopping mall in person.

 

WHAT YOU NEED TO DO

• Register your shop to be a partner of the online mall by filling the attached form and paying the registration fee of 200Ghc.

• Our production team will visit your shop to take any other information we may need (ie. Photos, video, etc)

• A Virtual Showroom is created for you with all your information

• You pay your monthly rent fee in time to avoid suspension of your Showroom

 

HOW WE OPERATE

• You tell us what you want to achieve with your Virtual Showroom and we will help you achieve it. ie: Drive traffic to your physical shop, Sell your products, Create awareness, Take Orders etc.

• We assign a dedicated manager to each shop who manages and updates them.

• Our agents will contact your shops frequently to ask of any news, information or promo you would want your customers to know of for the upcoming week.

• If an order is made for a physical product, our delivery team picks the product up from your showroom and delivers it to the customers

• Payment is made to your company per each item delivered

 

 

PRICING

Registration                 :           ¢200.00

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RENT (Subscription Fees)

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